The Fat Badger
Branding

The Fat Badger Restaurant and Farm Shop is the most recent creation by serial restauranteurs, The Gladwin Brothers aka Local & Wild. The concept was to create an identity that felt authentic and wholesome, a cohesive look that would bring in a sense of tradition to a relatively new space.

I was tasked with creating the logo and collateral that would serve to enrich the Local & Wild experience. Aside from the logo and Corporate Identity, I worked on several pieces of collateral including a Basil Pesto recipe-themed tote bag, with illustrations of the ingredients on the front and the recipe on the back. I also designed a bespoke wax paper graphic for takeaways and promotional recipe cards,