G Adventures specializes in guided tours for small groups. They offer over 700 different itineraries in more than 100 countries. G Adventures understands that everyone has their own idea of what makes a trip epic, so they have created travel packages tailored to each individual traveler's preferences. They even collaborate with National Geographic to curate some of their trips.

To stand out in the broader travel market, we decided to use custom illustrations instead of relying solely on photography. I worked with the company's upper management to develop a unique graphic style for G Adventures, which we incorporated into the website through icons and illustrations.