Visual Identity of Ham, an affordable fine dining restaurant in West Hampstead, London. I was to craft a logo that embodies the very soul of this establishment. My concept was to develop a system that was both elegant and distinctive, encompassing bold elements that retain a sense of familiarity.

This logo embodies the harmonious essence of Hām, where fine dining becomes accessible to all. Working in close collaboration with co-founder Rose Tuckey, we meticulously sculpted a visual identity that narrates the Ham experience.