Sussex is the 4th and most recent addition to The Gladwin Brothers' portfolio of restaurants in London. This restaurant represents a departure from their three other establishments. Named after their home county, Sussex offers a fine dining experience in central London, infused with the charm of the Sussex countryside.

I was approached by Richard Gladwin to design the identity for Sussex. It was essential that the logo establish a strong connection with the county of Sussex and be instantly recognizable. After conducting initial research, the solution became evident. The Sussex coat of arms features 6 birds arranged in a triangular configuration, so spelling out the restaurant name in this manner proved to be the simplest and most impactful solution.